Hydrating Body Lotion 500ml for Dry & Sensitive Skin - Soothes & Protects

<ul><li>LONG-LASTING DRY SKIN CARE – Introducing the E45 Hydrating Body Lotion, a light, unperfumed lotion designed specifically for dry and sensitive skin. This versatile lotion can be applied all over the body, including the face, ensuring that your skin receives the long-lasting hydration it craves. Its lightweight formula acts as a daily moisturizer that keeps your skin feeling soft and deeply hydrated, while also aiding in moisture retention. Ideal for soothing conditions like chilblains and frostbite, E45 Lotion delivers deep moisturization that lasts throughout the day, making it an essential addition to your skincare routine.</li><li>DERMATOLOGICALLY TESTED – Formulated by skin care experts at E45, this lotion is both perfume-free and dermatologically tested, ensuring it is suitable for even the most sensitive skin types. Clinically proven to protect against dryness, E45 Lotion effectively soothes roughness, reduces redness, and alleviates scaling and flaking. With consistent daily use, you can expect to see a visible reduction in redness and an improvement in the appearance of extremely dry and irritable skin in just 2 weeks.</li><li>MOISTURISING INGREDIENTS – Enriched with a purified, hypoallergenic form of lanolin known for its exceptional moisturizing properties, E45 Lotion soothes, protects, and nurtures your skin. This light lotion is quickly absorbed, leaving your skin feeling soft, supple, and hydrated. The convenient pump dispenser allows for easy application, making it a hassle-free addition to your daily skincare regimen. Safe for the entire family, including babies over 3 months, E45 Lotion is the gentle touch your skin deserves.</li><li>QUALITY SKINCARE EVERY DAY – With over 60 years of expertise in treating dry and itchy skin, E45 is a trusted name in skincare. Our products are designed to address various skin concerns, including eczema, psoriasis, ichthyosis, and other dry skin conditions. We recognize the importance of quality everyday products that care for your skin with minimal effort. The E45 range is tailored for different skin types and body areas, ensuring your skin remains healthy and protected.</li><li>HISTORY OF E45 – E45 has a rich history, having launched its first cream in 1952 in response to a customer request for a skin-soothing product. By 1963, physicians recognized the benefits of E45 cream for treating dry skin conditions, leading to its introduction in pharmacies and retail in 1980. Our commitment remains steadfast in creating products that cater to the needs of patients and healthcare professionals, continuously striving to enhance treatment options for effective skincare.